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You’ve taken the first steps in promoting your site online. You have your content, your service and payment methods in place. To get people to actually visit your site, they need to know it is actually there. If you want to attract targeted leads to your site as quickly as possible, Google Adwords could be the solution.

This is not the only way of generating traffic to your site and has its associated costs - as do all methods of attracting leads.

That is not to say that it is always a financial cost. The cost will either be a financial cost, or a cost in terms of your time. In my opinion, your time is the most valuable.

However, if you have limited start up funds and are working to a tight budget, you may have no option but to invest your time in free advertising methods, such as social media groups, free ads and classifieds, blogging, article marketing, YouTube, or press releases.

All that being said, by paying for your marketing you will ensure the quickest results, in terms of traffic to your site.

Google Adwords is the quickest way to advertise yourself or your product online. This method is instant. The moment you have chosen your keywords and submitted your ad, it is instantly seen by potentially millions of people and the best thing about this form of advertising is that it is targeted.

Targeted traffic ensures that you are attracting the right people to your website. That is to say that the keywords you use for your ad are related to your product or service. This avoids you wasting your advertising budget by having your ads appear in unrelated searches.

After all, you only want to focus your resources at targeting people who are actively searching for what it is you have to offer.

A word of caution: Google Adwords takes a little time to use effectively. Educate yourself thoroughly on the subject to avoid wasting your money on an ineffective campaign. Failure to do this will cost you unnecessarily.

Take care to not waste your marketing funds with Google Adwords. You will want to approach this method of advertising after already educating yourself on how to effectively use it, by either working with a mentor or purchasing a training guide.

In summary, Google Adwords can be a very effective method of advertising quickly to a targeted market but always keep in mind that it is easy to waste a lot of money if you dont educate yourself first.

Ed Hodgson is an internet marketing coach who teaches a turnkey marketing system which includes the use of Google Adwords to attract targeted traffic to build a successful online business.